Take a look at the data from 2025 across industries to figure out their cost difference between Facebook Ads and Google Ads.

Key Insights-

E-commerce: Facebook Ads win for visual products (fashion, home decor) with lower CPC; Google Ads excel for high-intent searches like “buy running shoes online.”
Legal/Healthcare: Google Ads drives stronger ROI for high-ticket, search-driven services.
Local Services: Google Ads pair well with Maps for plumbers/electricians; Facebook boosts local awareness.

Industry data shows Google’s edge for high-intent niches, while Facebook shines for visuals. Next, we’ll reveal when to use the best option.

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