The Goal
The client came to us with a problem: their website listed products but didn’t actually sell much. They wanted more visitors, more sales, and a real e-commerce engine that worked.
What We Found
Before we began, the site had several key issues:
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- It didn’t show up on Google searches (no SEO or keyword setup).
- The site was slow and hard to use on phones.
- There were no clear “Buy” buttons or trust signals.
- No tracking, no analytics, no ad campaigns.
- Basically, the site was invisible and unoptimized.
What We Did
1. Fixed the tech and SEO
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- Repaired all indexing and speed problems.
- Added product data so Google could understand the catalog.
- Improved mobile speed from 58 to 94 (on Google’s scale).
- Wrote keyword-based product descriptions and meta tags so shoppers could actually find the site.
2. Built useful content
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- Researched what people were searching for in boating and fishing gear.
- Published practical, helpful guides like “Essential Docking Gear” and “Choosing the Right Garmin Trolling Motor.”
- Focused every article on solving real customer problems, not just selling.
3. Improved design and shopping experience
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- Simplified navigation and checkout (from 5 steps to 3).
- Added customer reviews, product recommendations, and secure payment signs.
- Made “Add to Cart” buttons clear and consistent on every product.
4. Set up analytics and data tracking
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- Installed Google Analytics 4 and Microsoft Clarity.
- Linked the store to Google Merchant Center for product visibility.
- Built a live dashboard to track what was working week by week.
5. Launched paid ads
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- Created focused ad campaigns for high-margin products.
- Added retargeting for visitors who didn’t buy on their first visit.
- Fine-tuned bidding to keep costs under $50 per sale.