Turning a Large Lighting Catalogue Into an Inspiring Digital Shop

Lighting is both a functional requirement and an important part of interior and architectural design. Customers do not choose fixtures based only on price. They also consider dimensions, finish, brightness, installation type, room size, design style, energy efficiency, and compatibility with the surrounding space.

Modern Lights needed an eCommerce experience capable of presenting thousands of technically different products without making discovery feel complicated. The redesigned experience brings product categories, designer brands, featured collections, promotions, customer reviews, educational content, and support services into one connected shopping journey.

Modern Lights offers products across residential, commercial, indoor, outdoor, and customized-lighting categories. Its online catalogue contains more than 11,000 products, including lighting fixtures, ceiling fans, illuminated house numbers, commercial fixtures, custom signage, replacement components, and installation accessories.

This catalogue depth creates a strong commercial advantage, but it can also increase decision fatigue. The experience therefore needed to help users begin from different levels of knowledge:

The primary goal was to make a large and technically detailed catalogue easier to explore and purchase from. The experience needed to help users:

The product range covers chandeliers, pendants, ceiling lights, floor lamps, table lamps, wall sconces, vanity lighting, fans, outdoor fixtures, house numbers, signage, and accessories. Each collection may contain hundreds or thousands of options. Without clear categorization, filtering, and product hierarchy, users would need to open many product pages before finding a suitable option. The design challenge was to reduce this effort while preserving the depth expected by professional buyers.

Customers may discover a product on social media, compare fixtures on a desktop, and return later from a mobile device to complete the purchase.

Modern Lights originated from Eichen's Lighting, a family-owned showroom established in 1957. The company built its reputation by serving homeowners, designers, and commercial clients seeking craftsmanship, distinctive design, and a wider selection than typical mass-market stores.

Its current digital presence extends that heritage into a scalable online shopping experience, combining curated design, competitive pricing, expert assistance, and nationwide fulfillment.

Modern Lights needed a visual identity that felt premium, inviting, and modern without being distant or cold. The identity combines refined typography, architectural photography, warm neutral colors, and subtle lighting accents.

Nextvent's brand identity was designed to feel modern, confident, and operationally focused. Its clean visual language, structured layouts, bold typography, and technology-driven interface communicate reliability while helping organizers navigate complex event workflows with ease.

Modern Lights transforms a complex product catalogue into a more structured and inspiring digital store. The final experience helps homeowners, designers, contractors, and commercial buyers move from broad inspiration to detailed product evaluation without losing clarity. By combining visual discovery, advanced catalogue organization, structured product information, customized house-number journeys, trusted customer proof, and accessible expert support, Modern Lights creates a stronger connection between lighting design and confident online purchasing.