The Goal
The client runs two print shops under one brand, but the cities couldn’t be more different:
- Lexington: A busy, competitive market with lots of print companies.
- Georgetown: A smaller town where local pride and community ties matter most.
The goal was to grow both Facebook pages, boost engagement, and bring in real business, without losing the local feel of each shop.
What We Did
1. Made content local and personal
Each page spoke directly to its own community.
- Lexington: Showed off design quality, professional installs, and real customer projects.
- Georgetown: Focused on local stories, nonprofits, and a shirt campaign that donated profits to community causes.
2. Posted more often, with purpose
We increased how often each page posted so people saw them more often.
- Lexington: +358% more posts
- Georgetown: +530% more posts.
Each post had a goal, get more page visits, new quotes, or sales from the campaign.
3. Tracked what worked
We watched what got the most likes, comments, and shares, then did more of that.
The Results
Lexington (Larger Market)
| Metric | April–Oct 2025 | Change |
| Posts Published | 55 | 3.58 |
| Impressions | 12,480 | 4.35 |
| Interactions | 732 | 2.55 |
| Engagement Rate | 5.90% | — |
| Top Post | Customer Install | 1,420 views / 210 interactions / 4 quote requests |
Why It Worked:
- Real customer stories instead of generic ads.
- Boosted best-performing posts with small ad spend ($20–$40).
- Added clear “Get a Quote” links on every post.
Georgetown (Smaller Market)
| Metric | April–Oct 2025 | Change |
| Posts Published | 55 | 3.58 |
| Impressions | 12,480 | 4.35 |
| Interactions | 732 | 2.55 |
| Engagement Rate | 5.90% | — |
| Top Post | Customer Install | 1,420 views / 210 interactions / 4 quote requests |