Making the Switch to Natural Gas Clear, Simple & Accessible

The primary goal was to make switching to natural gas feel understandable rather than complicated. The website needed to help users quickly move through four core stages:

Converting a home to natural gas involves several different parties and responsibilities. A customer may need to communicate with Southwest Gas, select a licensed contractor, obtain permits, prepare appliances, complete inspections, and coordinate meter installation.

The map experience visually communicates current and future natural gas availability around Spring Creek. A selected service area provides contextual information explaining what the route means for the resident and what action they should take next. This helps translate infrastructure planning into practical customer language.

The website keeps the established Southwest Gas identity recognizable while creating a more campaign-focused visual system for Spring Creek. Large condensed typography gives major messages confidence and visibility, while geometric brand patterns create continuity across cards, banners, forms, and conversion steps. Photography focuses on homes, families, comfort, and everyday energy use rather than industrial infrastructure alone.

Many residents may first discover the program through mobile search, community channels, or social links.

The redesigned experience brings service availability, benefits, cost comparisons, contractor guidance, and conversion instructions into a single transition journey. Residents no longer need to piece together the process from disconnected resources. They can understand whether natural gas has been active, evaluate its benefits, follow each conversion step, and contact the appropriate parties from the new custom portal.

Southwest Gas demonstrates how strong UX can simplify a process that extends far beyond the screen. The experience brings together infrastructure availability, energy education, cost comparison, contractor coordination, permits, inspections, appliance conversion, and service activation within one understandable customer journey.