Trekly, AI-Powered Personalized Travel Guide

The objective was to design a travel application that feels useful before, during, and throughout a trip.

The product needed to combine personalization, discovery, planning, mapping, voice interaction, and offline access without overwhelming users.

Trekly set out to reduce the friction travelers face when researching destinations, building itineraries, navigating unfamiliar areas, and deciding what to experience.

The primary goal was to create an AI-powered travel assistant that understands user preferences and turns them into practical, personalized tours.

The wider objective was to create a scalable travel platform that combines discovery, planning, navigation, voice assistance, and offline access in one consistent product experience.

The design process focused on how users listen, prepare an answer, record their voice, review supporting information, and continue through a structured language journey.

The onboarding experience communicates Trekly's core benefits through immersive full-screen travel imagery.

The profile experience gives users one organized place to manage personal information and application settings.

The mobile navigation is structured around the major stages of the travel experience.

Trekly gives travelers a clear overview of each destination, combining essential context with visually rich recommendations. Users can quickly explore top destinations, must-see sights, nearby countries, and map access from one focused screen.

The experience reduces research time by bringing the most useful travel information into a single view, helping users move naturally from destination discovery to deeper exploration, planning, and navigation.

Trekly makes it easy for travelers to access their account and continue exploring without friction. Users can sign in with Google, Apple, or email, recover their password, or create a new account through one clean authentication flow.

Once inside the app, nearby country discovery helps users quickly explore surrounding destinations through visual cards and search. This creates a smooth transition from account access to travel inspiration, helping users move from sign-in to discovery with minimal effort.

Trekly uses travel profile data and trip inputs to generate tours that align with the user’s interests and travel pace.

The experience connects personalization with actual route planning, helping users avoid generic lists of attractions.

The goal is not only to recommend places but to organize them into an experience that feels achievable and relevant.

Trekly supports voice-based interaction for moments when travelers want information without typing.

Trekly’s Lens feature lets travelers point their camera at landmarks, buildings, signs, food, or cultural places to instantly understand what they are seeing.

The AI analyzes the scene and presents useful context such as the place name, short description, cultural relevance, and nearby information. Users can scan in real time, select an image from the gallery, or share what they discover.

The Lens experience turns everyday exploration into an interactive learning moment, helping travelers understand unfamiliar places without stopping to search manually.

Surrat’s brand identity was designed to feel contemporary, welcoming, and culturally respectful. The visual direction combines a distinctive purple palette, clean typography, mobile-first presentation, and voice-led learning imagery to create an experience that feels both educational and engaging.

Consistent branding across the app, social media, onboarding, learning screens, and promotional materials helps users recognize the platform easily while reinforcing Surrat’s role in making Northern Sámi speaking practice more accessible, relevant, and connected to everyday life.

Trekly helps travelers discover destinations, build personalized tours, and navigate unfamiliar places through one connected AI-powered experience. By combining user preferences, smart recommendations, real-time maps, and voice assistance, the platform reduces planning effort while making exploration more relevant and enjoyable.