Head of B2B SaaS Marketing & Go-to-Market (GTM)

Mediusware is looking for a Head of B2B SaaS Marketing & GTM to lead the strategic direction of our marketing function and help us build stronger go-to-market capabilities for Mediusware and selected SaaS clients.

We are looking for someone who understands the complete journey:

Product → Market → ICP → Positioning → Acquisition → Campaigns → Pipeline → Revenue

This is not primarily a graphic-design, content-writing, social-media, SEO, or paid-ads role.

We already have specialists across content, visual design, motion/video, UI/UX, growth marketing, LinkedIn acquisition, and development.

Your responsibility will be to set the marketing direction, turn strategy into executable plans, guide these specialists, and ensure marketing activities contribute to qualified pipeline and business growth.

B2B SaaS Go-to-Market Strategy

• Develop GTM strategies for Mediusware and selected B2B SaaS/technology clients.
• Understand products, markets, competitors, customer problems, and commercial opportunities.
• Define target markets, ICPs, buyer personas, decision-makers, pain points, and buying journeys.
• Recommend appropriate sales-led, product-led, partner-led, outbound, inbound, or hybrid GTM approaches.

• Build practical launch and growth roadmaps with clear priorities, channels, owners, timelines, and KPIs.

• Identify which markets and acquisition channels deserve investment instead of trying everything simultaneously.

Product Positioning & Marketing

• Develop product positioning, messaging, differentiation, and value propositions.
• Translate technical product features into clear customer benefits and business outcomes.

• Conduct competitor, market, category, and customer research.
• Identify why a particular customer should choose the product over competing alternatives.
• Guide messaging across websites, landing pages, campaigns, sales materials, presentations, and outreach.

• Work with Product and Engineering teams to understand product capabilities and upcoming opportunities.

Acquisition & Campaign Strategy

• Develop acquisition strategies across relevant channels such as LinkedIn, outbound email, SEO,Google Ads, paid social, content, partnerships, webinars, events, communities, referral programs, and founder-led marketing.

• Determine the appropriate channel mix based on ICP, product, budget, and growth stage.
• Create campaign strategies defining:
• Target audience
• Customer problem
• Message
• Offer
• Channel
• CTA
• Budget
• Expected outcome
• Review campaign performance and determine what should be improved, stopped, tested, or scaled.

You are not expected to personally operate every marketing channel.

You are expected to know why we are using it and what business result it should produce.

Marketing Team Direction

You will guide and coordinate Mediusware's existing marketing and creative resources, including:

• Content writers
• Visual designers
• Motion/video designers
• Growth marketers
• LinkedIn and outbound acquisition specialists
• UI/UX designers
• Developers
• External specialists when required

You will turn strategy into clear:

• Marketing plans
• Campaign briefs
• Content briefs
• Creative briefs
• Landing-page requirements
• Outreach strategies
• Sales materials
• Performance expectations

Your role is to ensure these teams are not producing disconnected activities, but are working toward a shared GTM and commercial objective.

Sales Enablement & Pipeline

Work closely with Sales and Business Development to connect marketing with revenue.

Responsibilities will include:

• Improve lead quality and qualification.
• Establish clear MQL/SQL expectations.
• Improve marketing-to-sales handoffs.
• Develop or guide pitch decks, case studies, one-pagers, demo narratives, outreach messaging, objection-handling materials, and other sales assets.

• Build feedback loops between Marketing, Sales, Product, and leadership.
• Understand which campaigns and channels are generating genuine opportunities.
• Measure marketing contribution to pipeline and revenue.

SaaS Client GTM Consultation

For selected Mediusware clients, you may act as a senior marketing/GTM advisor.

You should be comfortable conducting discovery and presenting recommendations to founders, product owners, and senior stakeholders regarding:

• Target markets and ICP
• Product positioning
• Launch strategy
• Customer acquisition
• Competitor positioning
• Marketing priorities
• Campaign strategy
• Customer validation
• Growth experiments
• Marketing budgets and expected outcomes

You should be able to challenge weak assumptions professionally rather than simply execute whatever is requested

Core Requirements

• 5+ years of relevant experience in B2B marketing, SaaS marketing, Product Marketing, GTM, technology marketing, or a closely related field.

• Proven experience developing or executing B2B go-to-market strategies.
• Strong understanding of ICP development, buyer personas, positioning, messaging, customer journeys, and acquisition strategy.

• Ability to understand software products and translate technical capabilities into commercial/customer value.

• Experience planning multi-channel B2B marketing campaigns.
• Strong understanding of how marketing connects to qualified leads, sales pipeline, and revenue.
• Experience working directly with founders, Product teams, Sales teams, or senior stakeholders.
• Ability to turn strategy into clear plans and briefs for specialist teams.
• Strong analytical and commercial judgment.
• Excellent communication, presentation, stakeholder-management, and leadership skills.
• Professional English proficiency.

Preferred Experience

Experience in one or more of the following would be particularly valuable:

• B2B SaaS companies
• Software-development companies
• Product studios
• Technology agencies
• SaaS launches
• International markets
• Founder-led sales and marketing
• Partner-led growth
• B2B demand generation
• Marketing-service or agency environments

Working knowledge of tools and channels such as GA4, Search Console, HubSpot/CRM platforms, LinkedIn, Google Ads, SEO, email marketing, marketing automation, and analytics platforms is beneficial.

However, we are not looking for someone who personally needs to be an expert operator of every tool.

• A graphic-design position
• A video-editing position
• A content-writing-only position
• A social-media posting position
• A paid-ads-only position
• An SEO-only position
• A LinkedIn outreach operator position
• A purely managerial position disconnected from execution

We already have execution specialists.

We need the person who can decide what the marketing team should do, why they should do it, how the pieces work together, and whether the result is contributing to business growth.

Success will focus primarily on commercial and GTM outcomes, including:

• Quality of GTM strategies developed and executed
• Qualified leads and opportunities generated
• Marketing-attributed pipeline
• Marketing-attributed revenue
• Lead-to-opportunity conversion
• Improvement in lead quality
• Performance of priority acquisition channels
• Effectiveness of product positioning and messaging
• Sales-enablement effectiveness
• Marketing team execution quality
• Client satisfaction with GTM consulting
• Ability to identify, test, and scale successful growth opportunities

We care about traffic, engagement, impressions, and content performance when they are useful indicators but marketing success must ultimately connect to pipeline, customers, and revenue.

You may be a strong fit if you naturally ask:

Who is the right customer?

What problem are we solving for them?

Why should they choose this product?

How should we position it?

What offer will get their attention?

Which channels should we prioritize?

What campaigns should the team execute?

Are we generating qualified pipeline?

What should we stop, improve, test, or scale?

We are not looking for someone whose primary goal is to keep a marketing department busy.

We are looking for someone who can give the marketing function clear strategic and commercial direction.

• Salary Review – Get appraised twice a year based on performance
• Work-Life Balance – Enjoy two holidays every week
• Unused Leave Encashment – Get compensated for your unused leave
• Refreshments On Us – Unlimited tea, coffee, and snacks to keep you energized
• Festive Bonuses – Receive two festival bonuses every year
• Recreational Zone – Take a break and unwind at our sports zone
• Parental Support – Maternity & paternity leaves to support new parents
• Annual Company Tour – A fun-filled day-long trip with the team every year
• Vibrant Work Culture – Celebrate events, milestones, and special occasions together
• Healthcare Support – Medical allowance to ensure your well-being.

Please submit your CV or LinkedIn profile.

Where possible, also share examples of work or outcomes related to:

• B2B SaaS GTM strategy
• Product positioning
• SaaS/product launches
• Customer acquisition
• Campaign strategy
• Pipeline generation
• Revenue growth

We are particularly interested in understanding what you personally contributed, what strategy you used, and what measurable result it produced.

24/1 & 24/2, Floor 8, Shiya Mashjid Mor, Tajmahal Road, Mohammadpur, Dhaka- 1207

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