Best 15 Slogans And Their Impacts On Brands

Whenever we hear “Think Different,” what’s the first thing that comes to our mind? For most of us, it’s Apple, right?

That’s the power of a great slogan. It doesn’t just stick in your head it becomes part of your daily thoughts. A slogan like “Think Different” doesn’t just represent a company; it represents a mindset, a way of seeing the world.

So, what makes these slogans so memorable? Why do some stick with us for years, while others fade into the background?

A great slogan connects with us emotionally. It’s not just about remembering a company, it’s about remembering the feeling the brand gives us.

Studies show that slogans can boost brand recall by 60% and customer engagement by 30%. The power of a few simple words is undeniable. But how exactly do these slogans achieve this?

In this post, we’ll explore 15 of the best brand slogans and break down what makes them so effective. You’ll see how these slogans have helped build strong, recognizable brands and how you can apply the same principles to your own business.

A brand slogan is a short, catchy phrase that sums up what a brand stands for. It's not just about being memorable, it’s about creating a connection. A good slogan sticks with people, making them associate it with a specific brand or product.

Think of a slogan as the voice of a brand. It tells you what the company is about, what it believes in, and why it matters. In just a few words, a slogan has the power to inspire trust, build recognition, and even change consumer behavior.

For example, Google’s “Don’t Be Evil” (though no longer in use officially) was a slogan that shaped the company's identity for years. It wasn’t just about a search engine; it was a commitment to ethical behavior and transparency. It resonated deeply with users who valued trust and integrity in the tech industry.

Brand slogans help companies differentiate themselves from their competitors. In a crowded marketplace, a memorable slogan can be the key to standing out. It gives people something to remember, something to believe in, and something that makes them feel connected to the brand.

Not all slogans are the same. Some inspire us, others explain what a brand does, and some make big promises. Let’s take a look at the most common types of slogans and how they work.

1. Inspirational Slogans

These slogans make us feel motivated to take action. For example, Nike’s “Just Do It” isn’t just about selling shoes it’s about pushing yourself to take action, no matter what.

These slogans work because they connect emotionally. They make us feel like we can do anything, and that keeps us coming back.

2. Descriptive Slogans

Descriptive slogans are simple and tell us exactly what a brand does. McDonald’s “I’m Lovin’ It” is a great example. It’s not just about the food, it’s about how McDonald's makes us feel when we eat there.

These slogans work because they’re clear. They tell us what the brand is all about in a way that’s easy to understand.

3. Superlative Slogans

Superlative slogans claim that a brand is the best at what it does. For example, BMW’s “The Ultimate Driving Machine” tells us BMW isn’t just another car—it’s the best car out there.

These slogans work because they make us feel confident in our choice. We trust that we’re picking the best when we choose the brand.

4. Provocative Slogans

Provocative slogans make us stop and think. They challenge us or make us question our beliefs. Patagonia’s “Don’t Buy This Jacket” encourages us to think about our choices and how they affect the environment.

These slogans work because they create a deep connection. They make us think about important issues, and that builds trust with the brand.

5. Specific Slogans

Specific slogans focus on what makes a brand or product different. For example, Dyson’s “Engineered to Last” tells us that their products are built to be durable and long-lasting.

These slogans work because they focus on exactly what the brand offers. There’s no confusion, and we know exactly what to expect.

1. Empowering Us All – Microsoft

Microsoft's slogan speaks to its mission of empowering people through technology. Whether it’s giving businesses the tools they need to succeed or helping everyday users get the most out of their devices, Microsoft’s slogan sums up their global impact.

What it teaches us: A slogan can reflect a brand’s mission and its ability to enable others. It’s not just about selling a product, it’s about what the product helps people do and achieve.

2. Eat Fresh – Subway

Subway’s “Eat Fresh” slogan has become a hallmark of the brand. It highlights their commitment to fresh ingredients and healthier choices compared to typical fast food. It promises customers that their meals are always made with fresh, quality ingredients.

What it teaches us: A good slogan should reflect a brand's core values. Subway’s slogan shows how important it is for a brand to consistently communicate its commitment to quality.

3. Think Small – Volkswagen

In 1959, Volkswagen turned traditional car marketing on its head with the “Think Small” campaign. At a time when bigger cars were in demand, Volkswagen emphasized the simplicity and practicality of their small, efficient cars. The campaign, and slogan, helped the company stand out in a big way.

What it teaches us: A memorable slogan can challenge the status quo and help a brand stand out from competitors. Volkswagen’s simple, honest message resonated with consumers who valued efficiency and practicality.

4. The Happiest Place on Earth – Disneyland

Disneyland’s slogan promises joy, magic, and unforgettable memories. It’s not just a tagline, it’s a feeling that connects deeply with the brand’s audience. This slogan has helped create the strong emotional bond many people feel with the park.

What it teaches us: A slogan can evoke strong emotions and set the tone for the brand’s experience. Disneyland’s slogan creates a sense of joy and nostalgia that makes the brand unforgettable.

5. Have a Break, Have a Kit Kat – Kit Kat

Kit Kat’s iconic slogan taps into our need for a quick break during the day. It connects the product with the simple act of relaxing and enjoying a moment for yourself. It's a simple, relatable message that resonates with people of all ages.

What it teaches us: A great slogan ties a product to a specific moment or feeling. Kit Kat’s slogan makes it easy to associate the product with taking a pause and enjoying life’s little breaks.

6. It Keeps Going, and Going, and Going – Energizer

Energizer’s famous slogan, along with the Energizer Bunny mascot, focuses on the long-lasting power of its batteries. This slogan highlights reliability, durability, and the assurance that the product will keep performing when you need it most.

What it teaches us: A slogan can use humor and memorable characters to stand out. Energizer’s slogan builds trust by promising long-lasting performance and reliability.

7. Just Do It – Nike

Nike’s slogan is iconic. It’s simple, motivational, and inclusive. It encourages people to take action, push their limits, and pursue their goals, no matter the obstacles.

What it teaches us: A slogan can inspire action and connect deeply with customers on a personal level. Nike’s slogan isn’t just about buying sports gear—it’s about living an active, goal-driven life.

8. I’m Lovin’ It – McDonald’s

McDonald’s “I’m Lovin’ It” became a global hit with its catchy jingle and feel-good message. It’s all about enjoying life’s simple pleasures—like a good meal. The slogan connects with people emotionally, creating a sense of happiness and satisfaction.

What it teaches us: A good slogan creates an emotional connection with the audience. McDonald’s shows how a simple phrase can make the brand feel welcoming and enjoyable.

9. The Ultimate Driving Machine – BMW

BMW’s slogan highlights the brand’s focus on luxury, performance, and engineering excellence. It speaks directly to car enthusiasts who value precision, quality, and the thrill of driving.

What it teaches us: A superlative slogan can position a brand as the best in its field. BMW’s slogan makes it clear that their cars are designed for those who want nothing less than the ultimate driving experience.

10. Because You’re Worth It – L'Oréal

L'Oréal’s slogan is all about empowering people, particularly women, to feel confident in their beauty and worth. It resonates deeply because it’s more than just a product—it’s a message of self-worth and confidence.

What it teaches us: A great slogan makes customers feel valued and included. L'Oréal’s message speaks directly to the customer’s emotions, making it relatable and powerful.

11. Enjoy Coca-Cola – Coca-Cola

Coca-Cola’s “Enjoy Coca-Cola” slogan was introduced in 1982. The goal was to show that Coca-Cola isn’t just a drink—it’s something that brings joy and refreshment. The slogan made people think of Coca-Cola as a treat, something to enjoy during happy moments.

This slogan came at a time when Pepsi was gaining ground, and Coca-Cola needed to remind people why they loved the brand. The “Enjoy Coca-Cola” message helped build trust and made the brand feel more reliable.

What it teaches us: A good slogan connects with how people feel. Coca-Cola’s slogan turned the drink into something more than just a product—it became part of everyday moments of enjoyment.

12. The Quicker Picker Upper – Bounty

Bounty’s slogan is simple, straightforward, and practical. It tells you exactly what the product does best—picking up messes quickly and effectively. It's clear, memorable, and instantly recognizable.

What it teaches us: A slogan can highlight a product’s main strength in a way that’s easy to remember. Bounty’s slogan does just that, making the brand synonymous with quick clean-ups.

13. We Bring Good Things to Life – GE

General Electric’s slogan focuses on improving lives through innovation. It reflects the broad range of products and services GE offers, from appliances to advanced technologies.

What it teaches us: A slogan can represent the brand’s broad impact on customers’ lives. GE’s slogan ties the brand’s identity to making life better through innovation.

14. The Best a Man Can Get – Gillette

Gillette’s slogan has been a symbol of excellence in men’s grooming for decades. It promises that their razors are the best available, offering superior quality and precision.

What it teaches us: A slogan can make a bold statement about a brand’s commitment to quality. Gillette’s slogan reassures customers that they’re choosing the best.

15. Can You Hear Me Now? Good. – Verizon

Verizon’s campaign made network reliability the focus. The phrase became famous for emphasizing Verizon’s commitment to offering the best coverage, even in the most remote locations.

What it teaches us: A slogan can build trust by focusing on a brand’s reliability. Verizon’s slogan lets customers know they can count on the brand no matter where they are.

You’ve probably heard of both slogans and taglines, but do you know what makes them different? Let’s break it down simply.

Slogans: Short-Term and Attention-Grabbing

A slogan is a short phrase used for a specific time or event. It’s made to grab attention and get people to take action, like buying something or joining a cause.

For example, Nike’s “Just Do It” has been used in different campaigns, encouraging people to take action. It’s a slogan because it can change depending on what Nike wants to say at the moment.

Slogans work because they focus on the now. They get people excited and motivated to act right away.

Taglines: The Brand’s Constant Voice

A tagline is a short phrase that stays with a brand over time. It represents what the brand is all about and doesn’t change. For example, Apple’s “Think Different” is a tagline. It has been with Apple for years, showing their focus on innovation and thinking outside the box.

Taglines are there to show what the brand stands for. They don’t change like slogans do—they stay the same to help people remember the brand.

A good brand slogan does more than just sound good—it can really help your brand. Let’s look at why having a strong slogan is important.

1. It Helps People Remember Your Brand

A catchy slogan sticks in people’s minds. Every time they hear it, they think of your brand. That’s why a memorable slogan is important—it helps people remember you.

For example, when you hear “I’m Lovin’ It,” you instantly think of McDonald’s. That’s the power of a good slogan—it creates a quick connection.

2. It Makes Your Brand Stand Out

A strong slogan helps your brand stand out from others. It shows what makes you different. When all brands are saying the same thing, your slogan can help you get noticed.

For example, Volkswagen’s “Think Small” made them stand out by showing that smaller cars could be better. It was different from the usual “bigger is better” message from other brands.

3. It Builds Trust with Customers

A good slogan helps build trust. It tells customers what to expect from your brand. When people trust your brand, they are more likely to buy from you again.

For example, BMW’s “The Ultimate Driving Machine” lets customers know they’re getting the best driving experience. This makes them feel confident in choosing BMW.

4. It Creates an Emotional Connection

Great slogans don’t just talk about products—they make people feel something. When a slogan connects with people on an emotional level, it makes them remember the brand better.

For example, Coca-Cola’s “Enjoy Coca-Cola” connects the drink with good times and happiness, making people feel relaxed and happy when they drink it.

5. It Keeps Your Message Clear

A strong slogan helps keep your message clear. It reminds people of what your brand stands for, no matter where they see it.

For example, Nike’s “Just Do It” has been used in many campaigns, and it always sends the same message: take action and push yourself.

A great slogan isn’t just a few words; it’s something that sticks with people and makes them remember your brand. Here are the key qualities that make a slogan effective.

1. Clear and Simple

A good slogan should be easy to understand. It needs to tell people what your brand is all about, in just a few words. Keep it simple.

For example, McDonald’s “I’m Lovin’ It” is simple, clear, and easy to remember.

2. Memorable

An effective slogan should be catchy. It should stick in your head and be easy to recall, even after hearing it once. Nike’s “Just Do It” is a perfect example. It’s something everyone remembers.

3. Reflects the Brand’s Values

A slogan should show what your brand stands for. It should represent what the brand believes in. For example, Apple’s “Think Different” shows that Apple values creativity and thinking outside the box.

4. Evokes Emotion

The best slogans make people feel something. Whether it makes them happy, excited, or inspired, a slogan that connects emotionally will stick longer. Coca-Cola’s “Enjoy Coca-Cola” makes people think of good times and happiness.

5. Stands Out

A great slogan helps your brand stand out from the rest. In a world full of ads, a unique slogan catches attention. Volkswagen’s “Think Small” was different from all the big car ads, focusing on the benefits of smaller cars instead.

6. Timeless

The best slogans last a long time. They don’t depend on trends. They stay relevant, even after years. BMW’s “The Ultimate Driving Machine” has stayed powerful for decades because it talks about the quality of BMW cars, which never goes out of style.

Creating a great slogan isn’t hard, but it does take some thought. Here’s a simple guide to help you come up with a slogan that works for your brand.

1. Know What Your Brand Stands For

Before you create a slogan, think about what your brand is all about. What are your values? What do you want people to feel when they see your brand? Once you know this, you can make sure your slogan reflects these ideas.

For example, Nike’s “Just Do It” speaks to their value of pushing people to take action. It fits their message perfectly.

2. Keep It Short and Sweet

The best slogans are short and easy to remember. Try to keep it to just a few words. If it’s too long or complicated, people won’t remember it.

Look at McDonald’s “I’m Lovin’ It”—it’s short, simple, and easy to say.

3. Make It Catchy

A catchy slogan sticks in people’s heads. Think about how you can use rhythm, rhyme, or repetition to make your slogan fun and memorable. Kit Kat’s “Have a Break, Have a Kit Kat” is a great example—it’s catchy and easy to remember.

4. Focus on What Makes You Different

What makes your brand special? Your slogan should highlight what sets you apart from the competition. Volkswagen’s “Think Small” focuses on the idea that smaller cars can be better than big ones. It made Volkswagen stand out from other car brands.

5. Make It Emotional

Great slogans often connect with people’s feelings. Think about how your brand can make people feel happy, inspired, or excited. Coca-Cola’s “Enjoy Coca-Cola” connects the brand to good times and happiness, making people want to buy it.

6. Test It Out

Once you have a slogan idea, test it out! Ask friends, family, or even your customers what they think. Does it make sense? Is it memorable? If not, tweak it until it feels just right.

A brand slogan is more than just a few words—it’s an essential part of your brand’s identity. A well-crafted slogan can help you stand out in a crowded market, create an emotional connection with your customers, and make your brand unforgettable.

But remember, creating a great slogan takes time. It’s about finding the right words that not only reflect what your brand stands for but also resonate with your audience. Whether you’re building your brand from scratch or reworking your current slogan, always keep in mind that your slogan should be simple, memorable, and emotionally engaging.

Key Takeaways:

• A great slogan reflects your brand’s values and mission.
  
  
• It should be short, clear, and easy to remember.
  
  
• Test your slogan with real people to make sure it resonates.
  
  
• A strong slogan connects emotionally and makes your brand feel more relatable.
  
  

If you’ve got a powerful slogan that captures your brand's essence, you’re on the right path to building a memorable brand that people trust. So take your time, get creative, and make sure your slogan works hard for your brand.